Graphics Design

What is Graphic Design?

Graphic design is a specialty or profession, whose objective is to satisfy visual communication needs. It deals with organizing image and text, produced in general by industrial means, to communicate a specific message to a certain social group and with clear and defined objectives.

There are several types of graphic designs

• Persuasion Design: This type of design is oriented towards advertising. It consists of influencing the behavior of the subject who observes the design; being frequently used by commercial companies to attract the public.
• Design for Administration: This kind of design is used for the creation of forms, bills, invoices, etc.
• Design for Information: It is dedicated to the manufacture of magazines, newspapers, books, etc. similarly it is used for the manufacture of traffic signals.
• Design of Education: This style of design is applied in the field of education, having to design all kinds of school books, teaching sheets, etc.
• Designs of Control Instruments: it is used in the manufacture of all types of controls that exist as cameras, clocks, and computers. The importance of graphic design is based on the fact that he himself develops different strategies to achieve communication from a visual approach; this fact is extremely important from the marketing point of view, since it makes it possible to prepare different presentations that will immediately communicate value to a potential buyer.

An environment where graphic design has a huge weight is in the manufacture of newspapers and magazines; since if it is intended to generate some kind of loyalty on the part of the public, all the visual elements must be designed in an aesthetic way.

The graphic design is based on a group of elements that help to conceive, organize, project, and make visual communications or graphic works. Some of them are: point, line and plane, space and volume, asymmetry and symmetry, rhythm and balance, texture and color, figure and background, time and movement. Currently digital tools have been imposed, when creating graphic designs, some of them are: Adobe Photoshop, Adobe Illustrator, Publisher, Pixie, among others.